Is it official? Is it not? Is Sephora really coming (back) to the UK? That’s the big question that’s on everyone’s lips at the moment. Rumour has it that Sephora is going to be opening up in London at the Westfield Shopping Centre in Stratford, but when I was there just a couple of days ago, there was no sign of it. With all the hype that’s been surrounding it on social media I was expecting to see at least a shop
-front boarded up with some Sephora branding. But there was nothing. No sign of it at all and still no official statement from neither Sephora or Westfield. So many questions yet so few answers. But none the less, I’ve been doing some pondering myself and honestly, I have mixed feelings about Sephora coming to the UK. Hear me out ok, I will explain.
The rise of #TeamInternet
First things first, I have to start with a positive. The online beauty community cannot be ignored and so I will start by saying that if the rumours are true, I say well done to “team internet.” The hauls, the product reviews, the conversations…we are a force to be reckoned with. I really do believe that it’s this that’s had Sephora taking note. The demand for it is real, but I think over time it’s only gotten greater due to the Internet being the powerful platform it is today that allows our voice to reach far and wide, connecting with like minded people. If it really does happen, then I think it’s a massive win for “team internet.” But the fact that Sephora was here in the UK once before and yet suddenly exited a couple of years later with no rhyme or reason, it’s left many feeling like they will never come back. But why shouldn’t we have Sephora here in the UK? They have stores all across the US, Dubai, Paris…even Mykonos now. So why not the UK? Sephora already ships internationally to the UK, you might say. But here’s the thing, shipping costs a bomb and you can’t order certain items such as nail polishes and fragrances. It’s just not the same. So I guess the thought of having a Sephora in the UK really would feel like a dream come true.
You want what you can’t have
Well this is exactly why I have reservations about Sephora launching once again in the UK. I’ve only ever been to the US stores, so for me there’s something really special about booking that trip to the US, knowing I will be reunited with my Stateside loves – Sephora being one those – those shops, places, faces, tastes, and even smells that I long for, yet can’t always have. The excitement takes over and you immediately begin counting down the days.
There has never been a time where I haven’t gone into a Sephora without a wish list – you know it’s going to be a while until you’re there again so you make multiple trips to multiple stores to find everything on your list whilst you can! You have to make the most of it. My face is usually grinning from ear to ear with pure joy that I will be heading home with all these brand new products to try out. I also get that feeling of relief that I am finally stocked up again on my Sephora essentials that have become part of my everyday beauty routine that you just can’t get back at home. There’s also something so special about seeing your favourite YouTuber post a Sephora haul to their channel because it means that they have been away on a trip, most likely to the US. I know I’m rambling now, but my point is, if and when Sephora does come back to the UK, it will take away those feelings that I’m sure we have all become used to by now. I don’t know that I’m ready for this to change yet.
Well one things for sure, whatever happens, my bank balance will always hate me and the bf will always think I’m a little strange for buying products that are always “similar shades.” His words, not mine.