Seduction, a lovely nude
Devotion, rosy pink
Addiction, rosy-mauve plum shade
First of, I think the packaging is beautiful — simple yet great quality and very similar in design to the Hourglass glosses. But as far as the name of the product goes — Ultra HD Matte Lip Color — I think this is a little misleading, for two reasons. By using the word ‘matte’ I am expecting no shine and longevity, however what I got was shine and just your average staying power (for a true matte lipstick that is). This isn’t to say it’s a bad product, as it’s not, but it isn’t exactly what it says it is either. Well, not exactly. Minus the part about it being matte, it is a lip colour, as described in the name. That bit they got right. But you may be thinking (and rightly so)…What type of lip colour is it? A balm? A gloss? A lipstick? That’s the second confusing part…but in my opinion it’s actually a little bit of a hybrid of all three, making it a great 3-in-1 product. I shall explain more — Upon application you feel the hydration you would get with a balm but with a hint of a gloss-like shine, all whilst getting the pigmentation you would expect with a lipstick. Pretty great, right?
For a hybrid product like this the pigmentation is great, with only one swipe of the product needed it easily tops that of a balm or gloss, but at the same time the coverage is buildable so you can intensify the look by adding a second layer. Whilst the gloss-like finish isn’t as much of an intense shine like a true gloss, there is definitely noticeable shine there that takes approx one hour to dry down to a demi-matte finish. This doesn’t ever completely set though like a true matte would, so expect some transferring. If you want a quicker way to matify this down, just simply blot, reapply, then blot again. It lasts between 3-5 hours on my lips with it staying put during a meal, but to last the whole day you will need to reapply. I did find each of the three shades to have a slightly different look and feel, with the nude shade being slightly glossier than the others with slightly less stay power. These are scented lip colours with mango and vanilla — reminding me slightly of the confectionary smell of the Kylie Lip Kits I have recently put to the test, only nowhere near as potent.
So whilst these aren’t truly matte, I am a fan. I just gotta figure which section of my make-up storage they should live in — balm, gloss or lipstick?!