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Birchbox at Selfridges

A couple of weeks ago, I received a very exciting email. Birchbox turns 5 this month and to celebrate they are setting up a pop-up shop in Selfridges, London for the whole of September where you can build your own Birchbox. Now if you have been lucky enough to Build your own Birchbox across the pond in the NYC Birchbox store, then you will know this is a huge deal for us UK beauty lovers to have something like this, even if only temporary.


Located across the floor from the delicious macaron displays, gorgeous Kate Spade stationery and close to the nail salon and Aesop stands, this is the perfect destination for your Birchbox fix. I almost squealed with excitement as I turned the corner in Selfridges to see the Birchbox counter in all its glory.


You get to choose 6 sample-sized products: 2x make-up, 1x bodycare, 1x skincare, 1x haircare and 1x beauty treat. Brands participating include Origins, Bumble & Bumble, Stila and Benefit, just to name a few. The Elemis Pro-Collagen Marine Anti-Aging Cream (30ml) is a steal – the full size 50ml tub retails for £80!


Plus, if you are a Birchbox newsletter subscriber, you will receive two free products at checkout – an eye mask and pencil sharpener – when you present the email unveiling this box.


You can Build your own Birchbox at Selfridges for £15. There will be a change over of products mid-way through the month, and for all those who aren’t able to get down to London during September, there will be a treat coming for you tomorrow (Sept 10th) on the Birchbox online store! What would you include in your Birchbox?